By Allen Wright on 12/14/2007 11:48 AM

Intellectual Property can be a confusing topic, and one that all business owners should know about. Sadly however, many entrepreneurs simply don't. Intellectual property is in very simple terms an idea that legally belongs to somebody, be they a company or an individual. Only the owner of that idea, or somebody the owner has a legal agreement with can use the idea.

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By Allen Wright on 12/11/2007 9:20 PM

Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.

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By Allen Wright on 12/8/2007 10:58 AM

Maybe it's just us but I'm finding more and more clients open to the idea that Web-commercials need to be something different, something entertaining, something informative, and most of all something memorable. It isn't about creating something viral for the sake of being viral but rather something that is worth the time and effort to sit through.

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